Maximum roast intensity has stripped origin character from all three source countries, leaving a cup heavy in body and bitterness that earns its keep under milk but has little to offer black.
The "Blue Mountain" name borrows prestige from one of coffee's most expensive origins; what's in the bag is a mild, washed Latin America grocery blend that lives in a very different category.
The medium roast and washed Latin America sourcing are decisions made for stability: every bag delivers the same mild, low-acid drip experience, and the price charges you for the brand name more than the cup.